ALTORIX TERMS AND CONDITIONS
Last updated: 12th April, 2025
1. AGREEMENT TO TERMS
These Terms and Conditions, together with the Service Agreement, constitute a legally binding agreement made between the Client identified in the Service Agreement and ALTORIX Ltd. ("Altorix", "we", "us"), concerning your access to and use of https://www.altorix.co.uk (the "Site") and our AI-powered business services. By accessing the Site, you agree that you have read, understood, and accepted these Terms and Conditions.
Altorix may revise these Terms and Conditions at any time for any reason, and such changes will be effective once posted on the Site. Continued use of the Site after such posting constitutes your agreement to the updated terms.
2. CLIENT ACCESS AND CLIENT DATA
Altorix grants the Client a non-exclusive, non-transferable right to access and use the Site and services for the term of the agreement, strictly for internal business use by authorized users. Altorix will provide login credentials and necessary access information.
The Client retains all rights, titles, and interest in their uploaded data. The Client grants Altorix a non-exclusive, royalty-free, global license to process, use, and display Client data solely to provide the agreed services.
Altorix retains ownership of any AI models, improvements, adaptations, or knowledge generated from the interaction with the Client's data or business during service delivery.
3. ALTORIX INTELLECTUAL PROPERTY RIGHTS
Altorix owns all rights, titles, and interests in its proprietary technology, including all code, algorithms, software, visuals, branding elements, and written content (collectively, "Content"), as well as trademarks and logos ("Marks"). These are protected under UK and international intellectual property laws.
Clients agree not to (i) copy, modify, or reverse engineer any part of the services or Site; (ii) sublicense, sell, or make the Site available to third parties; or (iii) remove any proprietary labels or notices.
4. CLIENT REPRESENTATIONS
By using the Site, you represent that:
1. All registration information provided is true and accurate.
2. You will maintain and update your information as needed.
3. You will comply with all applicable laws and these Terms.
4. You will not access the Site through automated tools like bots or scripts.
5. You will not use the Site for illegal or unauthorized purposes.
6. Your usage of the Site complies with all applicable regulations.
7. You have obtained necessary consents to allow Altorix to contact your end customers, if applicable.
Providing false or incomplete information may result in suspension or termination of access.
5. CLIENT REGISTRATION
Clients must register to access Altorix services. You are responsible for safeguarding your account credentials. Altorix reserves the right to modify or reclaim any username deemed inappropriate, at our sole discretion.
6. CONFIDENTIALITY
During the term of the Agreement, either party may disclose confidential business or technical information ("Confidential Information"). This includes trade secrets, strategies, software, and data not available to the public.
The receiving party agrees to (i) protect such information with reasonable care, (ii) use it solely for fulfilling obligations under this Agreement, and (iii) restrict disclosure to individuals who need access. Confidentiality obligations will remain in force for three (3) years after disclosure.
Exceptions include information that becomes public through no fault of the receiving party, was known before disclosure, or must be shared by law.
7. CANCELLATION
If services are terminated by either party, the Client is responsible for paying all fees incurred for services delivered or appointments scheduled up to the date of termination.
8. PROHIBITED ACTIVITIES
Clients must not:
1. Use Site data to harm or harass individuals.
2. Violate laws or regulations.
3. Introduce harmful software like viruses or malware.
4. Impersonate other users or interfere with the Site’s functionality.
5. Mine data or use automation tools to extract content.
6. Attempt to reverse-engineer or bypass the Site’s protections.
7. Compete with Altorix using access to its services.
8. Harass Altorix employees or partners.
9. WARRANTIES AND WARRANTY DISCLAIMER
Altorix warrants that services will be delivered lawfully and free from malicious code.
Except as expressly provided, services are offered "as is" without implied warranties, including those of merchantability, fitness for purpose, or non-infringement.
10. SUBMISSIONS
Any feedback, ideas, or suggestions ("Submissions") you provide regarding Altorix’s services are non-confidential and will become the exclusive property of Altorix. We may use these for any business purpose without acknowledgment or compensation.
11. PRIVACY POLICY
Altorix values your privacy. Please review our Privacy Policy. By using the Site, you consent to the data practices outlined therein. Data collected outside the UK may be transferred and processed in compliance with applicable UK and international data protection regulations.
12. TERMINATION BY ALTORIX
Altorix reserves the right to suspend or terminate your access for any reason, including breach of these Terms or applicable laws. Upon termination, your account and data may be deleted.
You may not register under a new identity to bypass a suspension. Altorix may pursue legal remedies as appropriate.
13. MODIFICATIONS AND INTERRUPTIONS
ALTORIX reserves the right to change, modify, or remove the contents of the Site at any time and for any reason at its sole discretion without notice. ALTORIX is under no obligation to update any information on the Site. We also reserve the right to modify or discontinue all or part of the Site or Services without notice at any time. ALTORIX will not be liable to Client or any third party for any modification, price change, suspension, or discontinuance of the Site.
Due to the evolving nature of digital platforms, ALTORIX cannot guarantee uninterrupted availability of the Site. We may experience system-related issues, conduct scheduled or emergency maintenance, or make technical upgrades that may cause delays or errors. ALTORIX reserves the right to change, revise, update, suspend, discontinue, or otherwise modify the Site or Services at any time without prior notice. Client agrees that ALTORIX shall not be held liable for any loss, damage, or inconvenience caused by Client’s inability to access or use the Site during any downtime or disruption. These Terms and Conditions do not obligate ALTORIX to maintain or support the Site, nor to provide updates, patches, or new releases.
14. GOVERNING LAW
These Terms and Conditions and Client’s use of the Site and Services shall be governed by and construed in accordance with the laws of
England and Wales, without regard to its conflict of law principles. The Parties expressly disclaim the application of the United Nations Convention on the International Sale of Goods.
15. DISPUTE RESOLUTION
Informal Negotiations
To expedite resolution and minimize the cost of any dispute, controversy, or claim related to these Terms and Conditions (each a “Dispute”), both ALTORIX and Client agree to first attempt to resolve any Dispute informally by engaging in good faith negotiations for at least thirty (30) days before initiating legal action. These negotiations shall begin upon written notice from one Party to the other.
Binding Arbitration
If the Dispute cannot be resolved informally, it shall be submitted to binding arbitration under the rules of the London Court of International Arbitration (LCIA). The arbitration shall be held in London, United Kingdom, and conducted in English. Each Party shall bear its own costs, but the prevailing Party shall be entitled to recover reasonable arbitration and legal fees.
Exceptions
The following disputes are not subject to informal resolution or arbitration:
1. Disputes related to the enforcement or validity of either Party’s intellectual property rights;
2. Claims involving allegations of data misuse, privacy violations, or unauthorized access;
3. Requests for injunctive or equitable relief.
Where arbitration is not enforceable, such disputes shall be heard in the courts of England and Wales, and the Parties consent to the exclusive jurisdiction of those courts.
16. CORRECTIONS
There may occasionally be information on the Site that contains typographical errors, inaccuracies, or omissions, including service descriptions, pricing, availability, or other details. ALTORIX reserves the right to correct any errors, update content, or revise information at any time without prior notice.
17. LIMITATIONS OF LIABILITY
IN NO EVENT SHALL ALTORIX, ITS DIRECTORS, EMPLOYEES, OR AFFILIATES BE LIABLE TO CLIENT OR ANY THIRD PARTY FOR ANY INDIRECT, CONSEQUENTIAL, EXEMPLARY, INCIDENTAL, OR SPECIAL DAMAGES, INCLUDING BUT NOT LIMITED TO LOST PROFITS, LOST REVENUE, LOSS OF DATA, OR BUSINESS INTERRUPTION, EVEN IF ALTORIX HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
NOTWITHSTANDING ANYTHING TO THE CONTRARY, ALTORIX’S TOTAL LIABILITY FOR ANY CLAIM ARISING OUT OF OR RELATING TO THESE TERMS AND CONDITIONS OR CLIENT’S USE OF THE SITE OR SERVICES SHALL BE LIMITED TO THE TOTAL AMOUNT PAID BY CLIENT TO ALTORIX IN THE SIX (6) MONTHS PRIOR TO THE EVENT GIVING RISE TO THE CLAIM.
Certain jurisdictions do not allow limitations on implied warranties or the exclusion of certain types of damages; in such cases, some of the limitations above may not apply to Client.
18. INDEMNIFICATION
By ALTORIX:
ALTORIX agrees to indemnify, defend, and hold Client harmless from and against any third-party claims that the use of ALTORIX’s Services in compliance with these Terms infringes on that third party’s intellectual property rights, provided that Client promptly notifies ALTORIX and cooperates in the defense.
By Client:
Client agrees to indemnify and hold harmless ALTORIX against any claims, liabilities, or damages arising from:
1. Client’s misuse of the Site or Services;
2. Client’s breach of these Terms and Conditions;
3. Violations of third-party rights, including privacy or intellectual property rights.
ALTORIX reserves the right, at Client’s expense, to assume the exclusive defense and control of any matter for which Client is required to indemnify ALTORIX.
19. DATA SECURITY / RESTRICTIONS ON USE
ALTORIX implements industry-standard administrative, technical, and physical safeguards to protect Client data against unauthorized access or disclosure. ALTORIX is compliant with applicable data protection laws including UK GDPR, SOC 2, and the Data Protection Act 2018
.
ALTORIX will only use Client data to provide Services and will not sell, transfer, or disclose data to any third party without consent, unless required by law or court order.
20. DATA BACKUPS
ALTORIX maintains periodic backups of Client data stored or processed through its systems. However, Client remains solely responsible for safeguarding and maintaining copies of their data. ALTORIX shall not be liable for any data loss or corruption. Clients may export their data from the platform at any time using the built-in tools or by contacting support.
21. ELECTRONIC COMMUNICATIONS, TRANSACTIONS, AND SIGNATURES
By using the Site and Services, or by communicating electronically with ALTORIX, Client consents to receive electronic communications and agrees that all agreements, notices, disclosures, and other communications satisfy legal requirements when delivered electronically.
Client agrees to the use of electronic signatures, contracts, and records, and acknowledges that such use constitutes legal consent under applicable laws. No requirement exists for paper records or wet-ink signatures in transactions with ALTORIX unless otherwise mandated by law.
22. FORCE MAJEURE
Neither Party shall be held liable for any failure or delay in performance caused by circumstances beyond their reasonable control, including but not limited to acts of God, natural disasters, war, cyberattacks, strikes, or government restrictions (“Force Majeure”). The affected Party shall promptly notify the other and resume performance as soon as reasonably possible.
23. MISCELLANEOUS
These Terms and Conditions, together with the Privacy Policy and any supplemental policies posted on the Site, constitute the entire agreement between Client and ALTORIX.
Failure to enforce any part of these Terms shall not constitute a waiver of rights. If any provision is deemed invalid, the remainder shall remain in full force. No partnership, agency, or employment relationship is created by these Terms.
ALTORIX may assign its rights and obligations under these Terms without notice. Client may not assign these Terms without prior written consent.
24. CONTACT ALTORIX
For inquiries, complaints, or further information, please contact us at:
ALTORIX Ltd
+44 7539 026771